Verb

advertising

  1. Present participle of advertise.

Noun

Wikipedia has an article on: Advertising

Singular advertising

Plural uncountable

advertising (uncountable)

  1. communication whose purpose is to inform potential customers about products and services

Derived terms

Related terms

From Wiktionary under the GNU Free Documentation License.
Fri Jul 30 20:19:40 2010

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a "lazy man" routine through a loss of exercise . Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Several types of mass media are television, internet, radio, news programs, and published pictures and articles.

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.

Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.

In 2007, spending on advertising was estimated at more than $150 billion in the United States and $385 billion worldwide.

From Wikipedia under the GNU Free Documentation License
Sat Jul 31 13:14:44 2010

Are advertising agencies going out of business? is it unrealistic to want to start a Marketing Firm?
Q. I am interested in Television and Film Advertising and Marketing. I am also interested in Film Production and all other aspects of Marketing. I even have a great idea on how to improve Telemarketing for the Marketers and the customers... any advice is great.
Asked by worth isnt measured in figures - Tue Apr 6 01:11:48 2010 - - 1 Answers - 0 Comments

A. For the most part, ad agencies are not going out of business. They are, however, rapidly changing with new technology and going away from the traditional points of reaching their markets. With recent advances in rotating electronic billboards, media-based cell phones (or on-the-go processors i.e. netbooks/ iPads), social networking sites, and several advances that will be made in the near future, advertising budgets are actually growing to meet the current demands in "new media" over the last couple of years (despite the recession) and will grow even more soon, but they are cutting back heavily on allocated expenditures on traditional TV commercial advertising, stand-alone magazine ads, and the "old" way of creating market awareness. The… [cont.]
Answered by Spotless Films - Tue Apr 6 02:21:37 2010

How does an advertising online business work?
Q. I've been curious to know the inner mechanisms of an online advertising agency. What do they do? They pay anyone who put one of the company's ads on their website? ... How do they get clients? In sum, how do they work? Thank you for your help. So companies lick ValueClick and ClickAgents work the same way?
Asked by Pej A - Sat May 22 13:26:52 2010 - - 1 Answers - 0 Comments
How could internet advertising be made better?
Q. I know that nobody LIKES advertising. I agree that the advertising out there sucks and is annoying. So... That's my question. Assuming that we aren't going to pay for all the web sites we use, how could online advertising be changed to be a better experience for users AND more valuable for advertisers so they want to buy it?
Asked by Pixel - Tue Oct 21 12:00:53 2008 - - 1 Answers - 0 Comments

A. The buyers online use phrases called keywords to search for an item. Thus the advertising that works for both the consumer and the advertiser is the one based on a good keyword research. In addition, the ads have to portray the product in an unbiased and interesting way. A misrepresentation will neither help the advertiser nor the consumer, because it will be exposed sooner or later. An honest ad will bring repeated sales. More on this subject can be found in the following website:
Answered by umamail1 - Tue Oct 21 13:30:01 2008

From Yahoo Answer Search: "advertising"
Sat Jul 31 04:54:39 2010

Bogusky Turns Back on Career as Advertising Fails to Reveal Deeper Truth - Bloomberg
bloomberg.com
Bogusky Turns Back on Career as Advertising Fails to Reveal Deeper Truth - Bloomberg
Fri, 30 Jul 2010 13:55:43 GMT+00:00
Fails to Reveal Deeper Truth Bloomberg Alex Bogusky, former creative director of Crispin Porter & Bogusky advertising agency. ...
The Marketing Corner: Maximizing Advertising Effectiveness - The Epoch Times
theepochtimes.com
The Marketing Corner: Maximizing Advertising Effectiveness - The Epoch Times
Fri, 30 Jul 2010 20:28:47 GMT+00:00
Effectiveness The Epoch Times Two advertising vehicles are rising up to be able to provide a one-two punch. It's marrying traditional television with digital (online) advertising . ...
REGENCY OUTDOOR ADVERTISING, INC. v. STEPHENS - Leagle.com
leagle.com
REGENCY OUTDOOR ADVERTISING, INC. v. STEPHENS - Leagle.com
Fri, 30 Jul 2010 16:28:19 GMT+00:00
, INC. v. stephens leagle.com Regency Outdoor Advertising , Inc., and its co-owners Drake and Brian Kennedy (collectively Regency) appeal from the adverse judgment of the trial court in ...

From Google News Search: "advertising"
Sat Jul 31 01:22:39 2010

advertising 24 jpg
cdn.ezprezzo.com
advertising 24 jpg
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[source page]



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australiasigns.com.au
instruction sheet advertising blow up jpg
533px x 400px | 117.10kB

[source page]

Yellow SIX 6m High Air Dancer with Blower Genuine fabric material Quality blow up advertising dancer for outdoor events ads etc Yellow inflatable cold air dancer with blower This popular six metre high Airdancer includes everything you need to begin a great outdoor advertising campaign for your business event or program

advertising jpg
erkline.com
advertising jpg
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[source page]

The same advertising techniques used to promote commercial goods and services can be used to inform educate and motivate the public about non commercial issues such as AIDS political

From Yahoo Image Search: "advertising"
Fri Jul 30 21:23:35 2010

MSLO: Q2 Print Advertising Revenue 'Stabilizes' - M and A and ...
foliomag.com
MSLO: Q2 Print Advertising Revenue 'Stabilizes' - M and A and ...

Jason Fell

Wed, 28 Jul 2010 14:42:04 GM

Internet revenues grow 12 percent, merchandising spikes more than 30 percent.

How Advertising Works Ed Lee's Blogging Me Blogging You | @edlee
edlee.ca
How Advertising Works Ed Lee's Blogging Me Blogging You | @edlee

Ed Lee

Fri, 30 Jul 2010 16:06:10 GM

Online . advertising. is more effective when viewers are primed by seeing the ad on TV first. The Thinkbox research finds that engagement with that online advert is more than 20 percent higher if the ad is screened on television first. ...

Internet Advertising for Your Business - Nike Hyperize Sale
abraham.ilikehandbag.com
Internet Advertising for Your Business - Nike Hyperize Sale

abraham

Fri, 30 Jul 2010 10:10:40 GM

One of greatest benefits of Internet . advertising. for your business is that there are so many no- or low-cost options. From article marketing to press releases, you can reach millions with the click of a mouse. ...

From Google Blog Search: "advertising"
Fri Jul 30 16:52:02 2010

Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. For a list of phrases used in the promotion of actual products, see Advertising slogans.

Sourced

Listed in chronological order.

  • You can tell the ideals of a nation by its advertisements.
    • Norman Douglas, South Wind, 1917
  • Are you sensitive? Are you easily hurt? Do you take adverse criticism to heart? Do you sometimes feel that life is passing you by? That the other man gets more out of life than you do? You do? Good. Well, keep it up. That's why we in advertising make so much money... LEGAL. DECENT. HONEST. TRUTHFUL... Are you those things too? Oh goody, better and better! Yum, yum, yum.
    • Not the Nine O'clock News, "NOT! Magazine", 1980
  • Living in age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.
    • J. B. Priestley, "The Disillusioned", 1929; in The Balconinny, and Other Essays, 1969, p. 30.