Noun

Singular link exchange

Plural link exchanges

link exchange (plural link exchanges)

  1. (Internet) A scheme of reciprocal linking whereby two or more websites link to one another to increase traffic.

From Wiktionary under the GNU Free Documentation License.
Mon Mar 8 21:53:38 2010

A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages. In contrast to a web ring, where the HTML code simply comprises simple circular ring navigation hyperlinks, in a link exchange the HTML code causes the display of banner advertisements, for the sites of other members of the exchange, on the member web sites, and webmasters have to create such banner advertisements for their own web sites.

The banners are downloaded from the exchange. A monitor on the exchange determines, from referral information supplied by web browsers, how many times a member web site has displayed the banner advertisements of other members, and credits that member with a number of displays of its banner on some other member's web site. Link exchanges usually operate on a 2:1 ratio, such that for every two times a member shows a second member's banner advertisement, that second member displays the first member's banner advertisement. This page impressions:credits ratio is the exchange rate.

One of the earliest link exchanges was LinkExchange, a company that is now owned by Microsoft.

Link exchanges have advantages and disadvantages from the point of view of those using the World Wide Web for marketing. On the one hand, they have the advantages of bringing in a highly targeted readership (for link exchanges where all members of the exchange have similar web sites), of increasing the "link popularity" of a site with Web search engines, and of being relatively stable methods of hyperlinking. On the other hand, they have the disadvantages of potentially distracting visitors away to other sites before they have fully explored the site that the original link was on.

Feig notes several aspects of link exchange companies that prospective members take into account:

  • Banners that are animated images result in member web sites taking a long time to load. Some companies impose restrictions on animation lengths.
  • The size, in bytes, of a banner is important, affecting both how long it takes to load and how long it takes to render the web site displaying the banner.
  • Control over the subjects of advertisements is important. Some companies offer guarantees that advertisements will be restricted to certain subjects, will not include advertisements for pornography, and so forth.
  • Companies that provide mechanisms to design banners for webmasters often use automated facilities, where the generated banner design is not reviewed by a human being.

From Wikipedia under the GNU Free Documentation License
Wed Feb 10 15:39:11 2010

I want to set up a link exchange with someone for my gaming blog. How do you find and approach potentials?
Q. my blog can be found at and we have had some good numbers hitting the site but it is not good enough and we need to set up some link exchanges. Please help with advise on how to meet and greet other bloggers and get it going.
Asked by Tom - Wed Dec 30 08:13:18 2009 - - 1 Answers - 0 Comments
How do link exchange --- 1 way, 2 way, 3 way?
Q. How do link exchange --- 1 way, 2 way, 3 way how do link exchange --- 1 way, 2 way, 3 way What is new in seo according search engine ( google, yahoo)
Asked by murari s - Mon Jun 9 06:53:47 2008 - - 3 Answers - 0 Comments

A. for one way write a press release ,do adirectory submission , write a article and keep doing it... please avoid link exchange programs ... Use Social media sites like delicios and digg and please do write a blog about ur website
Answered by Shrirang - Mon Jun 9 09:41:29 2008

Fully automated link exchange script?
Q. I urgently need automatic link exchange script like linkman [ phpjunkyard ]. The script should work as follows: 1] Link exchange partner visits my site. 2] Next, he fills his site details and specifies location of link that points to my site and submits form. 3] Next, the script verifies that a link to my site exists on partner site and then immediately and automatically adds their link to my sites links page. In other words, I want the script to be 100% automatic - no manual approval of links. Does anybody know about similar scripts that completely automate link exchanges?
Asked by link_manager - Thu Mar 1 02:47:28 2007 - - 1 Answers - 0 Comments

A. Link Management Assistant free too.
Answered by webmasterauto - Thu Mar 1 03:06:22 2007

From Yahoo Answer Search: "link exchange"
Wed Mar 3 09:02:51 2010

  • Boost Link PopularityBoost Link Popularity
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    Human powered link popularity and link exchange programs for increasing website's search engine rankings.
  • Link Popularity ToolsLink Popularity Tools
    link-popularity-tools.com
    Offers link popularity tools, including a free downloadable link popularity checker, and articles explaining link popularity and how to increase it.
  • TextLinkPopularityTextLinkPopularity
    textlinkpopularity.com
    Buy or sell permanent text links.
Custom search only link exchange sites:

Help build the largest human-edited directory on the web.
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Mon Feb 22 08:22:44 2010
Link exchange - Economist (blog)
news.google.com
Link exchange

Economist (blog)

On Greece, swaps and Goldman Sachs: The FT reports on the EU probe into currency swaps the Greek government entered into on advice from Wall Street banks ...

Greece Turns the Euro into a Carry Trade Currency Gold Seek



all 4,808 news articles »
Acorda Therapeutics to Participate in Panel at the RBC Capital Markets ... - MarketWatch (press release)
news.google.com
Acorda Therapeutics to Participate in Panel at the RBC Capital Markets ...

MarketWatch (press release)

These and other risks are described in greater detail in Acorda Therapeutics' filings with the Securities and Exchange Commission. ...



and more »
TSX Venture Exchange Daily Bulletins - Trading Markets (press release)
news.google.com
TSX Venture Exchange Daily Bulletins

Trading Markets (press release)

Details on US Steel Corp (X) Short Term PowerRatings is available at This Link . Learn new strategies, how to trade in this market, and the stocks you should ...



and more »

From Google News Search: "link exchange"
Sun Feb 28 13:07:17 2010

30835 active link exchange gif
filebuzz.com
30835 active link exchange gif
349px x 433px | 40.50kB

[source page]

Added July 04 2007 | Visits 837

link exchange manual face jpg
freekeyboard.net
link exchange manual face jpg
394px x 500px | 27.20kB

[source page]



link exchange invitation png
link-assistant.com
link exchange invitation png
377px x 551px | 25.50kB

[source page]

Links exchange invitation code goes here Links exchange invitation Section Now to add a Link Exchange Form to your webpage you should simply replace all this code with the code shown below

From Yahoo Image Search: "link exchange"
Tue Mar 9 04:59:56 2010

Recommended economics writing: Link exchange | The Economist
economist.com
Recommended economics writing: Link exchange | The Economist

RA | WASHINGTON

hu, 04 Feb 2010 22:35:48 GM

Link exchange. . Feb 4th 2010, 22:35 by R.A. | washington. TODAY'S recommended economics writing: Kyoto seems to have reduced domestic emissions (in signatory nations) a little and increased the carbon content of imports a lot. (Vox) ...

 Link exchange program with html code. How do I link an internet ...
cajunwebsite.com
Link exchange program with html code. How do I link an internet ...

admin

Fri, 23 Jan 2009 08:00:00 GM

I advertise on the internet and they want me to . link. my webpage to their webpage with an html code...Then they will list my website on their page..Thanks for.

 Link Exchange !
sprinklessparkles.blogspot.com
Link Exchange !

Sprinkles Sparkles

Mon, 15 Feb 2010 08:57:00 GM

Over the weekend I have set up a . Link Exchange. on Sprinkles Sparkles Online. The idea is to exchange web site address with their title and description and add them onto the links page of your website. ...

From Google Blog Search: "link exchange"
Thu Feb 18 08:30:02 2010